Madame Alexander Doll Company

Alexander Doll Company: New Policy

 Alexander Doll Company:  New Policy




The Madame Alexander Doll Company has been creating the most beautiful dolls in the world since 1923. Just imagine, nearly 100 years of beauty, art, and design! Why the longevity? The answer is simple, remember the past and look to the future. That's exactly what the company has done in adopting their new internet and sales policy for Madame Alexander retailers! They seem to have opened their archives and found the retail policy in place when Madame Herself was at the helm of the company. These are the rules we had to adhere to in 1984, when Duchess first began selling the prestigious Madame Alexander Dolls.

Therefore, in place of the usual Sale Price for Madame Alexander items, Duchess will now offer free shipping for all orders plus a free stand for all Collectible Madame Alexander Dolls.

The new Sales Policy issued by the Madame Alexander Doll Company reads as follows:


Over the last 90+ years, Madame Alexander (MA) has invested considerably in developing high quality dolls, doll accessories and other intellectual property. MA products are nurturing and role play products of original and unique designs. In order to protect the integrity and the value of our brands, MA has instituted the following Internet Sales Policy:

1. This policy includes the sale of all MA brands, including, but not limited to all brands under the Madame Alexander® (Huggums, Babble Baby, Lee Middleton, etc.).

2. MA has a MAP (Minimum Advertised Price) Policy which must be strictly adhered to. The MAP is a unilateral policy and does not constitute an agreement with any individual customer.

3. MA’s MAP (Minimum Advertised Price Policy) correlates to each item’s MSRP (manufacturer’s suggested retail price), as published on the MA published price list.

4. Prices do not need to be listed in advertising programs but, if they are, they must adhere to MAP. Advertising is defined as any direct mail, flyers, e-mail campaigns, print, catalog, broadcast and internet including retail web sites etc.

5. Retailer agrees to sell MA products only on the agreed upon web sites, URL’s or DBA’s (Doing Business As)

6. Retailer may only sell or advertise the Brands on the internet after receiving permission from MA and signing the MAP Policy. All web sites are subject to review by MA.

7. Retailer agrees to only sell the Brands to the consumer/end user and not to third party dealers, wholesalers, other retailers or export distributors. Additionally, Retailer agrees to only sell the Brands to end users located in the USA or Canada.

8. Brands may not be sold on Amazon Marketplace without the following requirements: i) Retailer must adhere to MAPP ii) Retailer must have a customer service program, phone and email contact information and the ability to properly service customers iii) MA will only ship directly to customer’s distribution center

Violation of the MA MAP pricing will result as follows:

First violation – Notification by e-mail and request for correction within 3 business days

Second violation – Notification by e-mail and warning of discontinuation of shipments with 3 business days to comply

Third violation – will have 2 business days to comply or will result in termination of retailer account with MA . If not compliant after this third notice and 2 business days, retailer will be suspended from purchasing product. MA will be closely monitoring MAP adherence and expect reciprocal cooperation.

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